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  • LFT Group

Master Franchises

A franchise is a way of doing business in which the owner grants the rights to use the brand name and the operating manuals of the business in exchange for an initial payment and subsequent royalties, with the promise to comply with the standards previously established by the owner (González Hernández).

The franchise business model consists of a person granting the right to a third party to use his brand and work under an already developed and proven business system. These parties are called franchisor and franchisee respectively.

Any business expansion strategy, through new markets, must start from the premise of choosing the best location that allows companies to be more competitive. In the franchise model, we provide the geointelligence service to add value to the market research.

The model is:

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